BigXthaPlug age has become one of the most searched topics in hip-hop right now, and it’s easy to see why. This Dallas rapper went from writing bars in solitary confinement to landing a top ten Billboard hit with a country star.
Below, you’ll find everything worth knowing about his net worth, height, weight, and the full story behind his rise. BigXthaPlug built something real, and the numbers back it up.
Who Is BigXthaPlug?
BigXthaPlug is an American rapper, songwriter, and record producer from Dallas, Texas. His real name is Xavier Landum, and he’s become one of the defining voices in modern Southern hip-hop. He’s a Dallas rapper in his late twenties who built an independent music career from the ground up, without a major record label writing his checks.
What sets him apart from a lot of his peers isn’t just the music. It’s the business model. He owns his masters. He runs his own label. He picked the name BigXthaPlug to represent something bigger than himself, and at this point, the name fits.
| Quick Facts | Details |
| Real Name | Xavier Landum |
| Stage Name | BigXthaPlug |
| Profession | American rapper, songwriter, record producer |
| Hometown | Dallas, Texas |
| Genre | Southern hip-hop, street rap, country rap crossover |
| Label | UnitedMasters (independent), 600 Entertainment (his own label) |
| Known For | “Mmhmm,” “Texas,” “Holy Ground,” “All the Way” |
BigXthaPlug Bio
Digging into the BigXthaPlug bio means starting with the basics. Sources list his birth date as either May 12 or July 24, 1998, born in Dallas, Texas. Both dates circulate widely online, and the artist himself hasn’t confirmed one over the other publicly, which is common for independent musicians who keep their personal details close.
He grew up in Dallas and has talked openly about a difficult early life, including time spent in jail where he first started writing lyrics. That period shaped the honesty that runs through nearly every song he’s released since.
His personal life centers heavily around his son, Amar Landum, born in 2022. Amar was diagnosed with autism at age four, and BigXthaPlug named his 2023 debut studio album after him. In 2025, he partnered with the Autism Society of America for a PSA during Autism Acceptance Month, speaking candidly about the challenges of touring while raising a child on the spectrum. It’s a rare, honest look at fatherhood from an artist in a genre that doesn’t always make room for that kind of vulnerability.
Quick BigXthaPlug bio snapshot:
- Birthplace: Dallas, Texas, United States
- Nationality: American
- Real name: Xavier Landum
- Son: Amar Landum, born 2022
- Advocacy: Autism awareness, Autism Society of America partnership
- Career start: Early 2020s
BigXthaPlug Net Worth
BigXthaPlug’s net worth is estimated to be between $1 million and $2 million as of 2026. His earnings come from multiple income streams, including music streaming royalties, live concerts, merchandise sales, YouTube revenue, and brand partnerships.
As an independent artist associated with 600 Entertainment and UnitedMasters, he retains greater control over his music and profits than many mainstream rappers. With a rapidly growing fanbase and successful releases, his financial success is expected to continue rising in the coming years.
BigXthaPlug Sources of Income
His income doesn’t come from one place. It’s spread across several pillars, which makes his overall wealth more stable and less dependent on any single hit song.
| Income Source | Details |
| Streaming royalties | Spotify, Apple Music, YouTube Music payouts from platinum certified tracks |
| Concert earnings | Sold out tours and festival appearances across the United States |
| Record label income | Revenue from his own label, 600 Entertainment |
| Merchandise sales | Apparel and branded goods tied to his music releases |
| Endorsements | Brand partnerships tied to his growing crossover appeal |
| Business ventures | Additional creative and entrepreneurial projects outside music |
His breakthrough single “All the Way” featuring Bailey Zimmerman hit number one on the Hot Country Songs chart and climbed to number four on the all-genre Billboard Hot 100. A crossover hit at that level doesn’t just boost streaming royalties. It opens doors to festival bookings, brand deals, and licensing opportunities a strictly regional rap career wouldn’t reach.
BigXthaPlug Age
So, how old is BigXthaPlug in 2026? He’s either 27 or 28, depending on which reported birth date you go by, since sources list both May 12 and July 24 of 1998. Either way, he was born and raised in Dallas, Texas, and his rapid rise before turning 30 has fueled a lot of curiosity about his background.
What surprises a lot of listeners is how much emotional depth shows up in his music given his age. His lyrics carry the weight of someone who has lived through real hardship, from incarceration to fatherhood challenges. BigXthaPlug age might be young by industry standards, but his catalog already reflects a career journey most artists take a decade longer to build.
BigXthaPlug Height & Weight
Physical presence matters in hip-hop, and it’s part of why fans frequently search his height and weight alongside his music career. His commanding build is part of his stage identity, visible in nearly every live performance and music video he’s released.
BigXthaPlug Height
Estimates on how tall is BigXthaPlug range from 5 feet 10 inches up to 6 feet 3 inches, depending on the source. The most frequently cited figure sits around 6 feet 2 inches, which lines up with fan observations from concerts and side by side comparisons in his videos.
He hasn’t confirmed an exact number publicly, which is typical among artists who prefer to keep certain personal details out of interviews.
BigXthaPlug Weight
His weight is generally reported between 198 and 220 pounds, with 210 pounds being the number that shows up most consistently. That build gives him an athletic, solid frame that fits naturally with his energetic, high intensity live shows.
Some fans have speculated about a football player background given his physique, though this hasn’t been officially confirmed as part of his pre-music career.
How BigXthaPlug Became Successful?
The story of how BigXthaPlug became successful starts somewhere most success stories don’t: solitary confinement. During a stint in jail, he began writing lyrics as a way to process his emotions and pass time. What started as a coping mechanism turned into the foundation of his entire rap career.
Once released, he began releasing music independently, gaining traction through raw, unfiltered storytelling that stood apart from the polished, algorithm chasing content flooding the platform. His early tracks built a loyal, grassroots fanbase in Dallas before spreading through TikTok, Instagram Reels, and YouTube Shorts.
Key milestones in his career journey:
- Began writing lyrics during incarceration in Dallas
- Released early independent tracks, building local buzz across Texas
- Signed with UnitedMasters for independent distribution
- Released debut album “Amar,” named after his son, in 2023
- Broke into the mainstream with “Mmhmm,” which reached platinum certification and charted on the Billboard Hot 100
- Founded his own label, 600 Entertainment
- Released sophomore album “Take Care” in 2025, featuring the viral hit “Holy Ground” with Jessie Murph
- Landed a top ten Billboard Hot 100 hit with “All the Way” featuring country artist Bailey Zimmerman
- Performed at major festivals including Lollapalooza and Stagecoach
That country rap crossover moment deserves its own mention. In interviews with Complex, BigXthaPlug revealed plans for a full country influenced project featuring names like Shaboozey, Morgan Wallen, Post Malone, Luke Combs, and Jelly Roll. That’s a genuinely rare move for a Southern hip-hop artist, and it’s paid off. The success of “Holy Ground” and “All the Way” proves his sound translates far beyond a single genre or region.
He’s also earned respect within hip-hop circles, teaming up with fellow Texas rap figure Maxo Kream for a pairing that felt natural given their shared roots. His growing profile hasn’t gone unnoticed by the biggest names in music either, with reports of a Beyoncé co-sign circulating as further proof of how far his reach now extends.
BigXthaPlug Concerts
BigXthaPlug concerts have become known for high energy performances and consistently strong turnout. He’s toured extensively across the United States, hitting major festival stages including Lollapalooza in Chicago and Stagecoach in Indio, California, where he performed alongside country hitmaker Jelly Roll.
His live shows lean into the same authenticity that defines his recorded music. It’s raw energy, a booming voice, and a crowd that already knows every word. As his booking value has climbed alongside his chart success, so has demand for tickets, with several stops selling out well ahead of the show date.
He’s also joined larger touring packages, including a run with NBA YoungBoy on the MASA Tour and previous dates supporting Lil Baby, proof of how quickly his standing in the industry has grown since his independent beginnings.
BigXthaPlug Social Profiles
Social media played a massive role in turning BigXthaPlug from a regional Dallas artist into a nationally recognized name. His social profiles give fans direct access to new music drops, tour updates, and personal moments, including content around his advocacy work for autism awareness.
| Platform | Focus |
| Behind the scenes content, tour updates, family moments | |
| TikTok | Viral clips, snippets of unreleased music, trend participation |
| YouTube | Music videos, live performance footage |
| Spotify | Full discography, official playlists |
| X (Twitter) | Announcements, interviews, direct fan interaction |
Viral clips across TikTok, Instagram Reels, and YouTube Shorts were a major driver behind his jump from regional buzz to national recognition, and that organic growth remains one of the clearest examples of how an independent artist can compete with signed acts.
Songs, Collabs & Playlists
Best Rap Songs
BigXthaPlug songs consistently blend street level storytelling with hooks built for mainstream radio and streaming playlists alike. Here are some of his most streamed and critically noted tracks.
- “Mmhmm” – His breakthrough single, certified platinum and a Billboard Hot 100 charting track
- “Texas” – A hometown anthem that cemented his identity as a proud Dallas rapper
- “Safehouse” – A fan favorite showcasing his storytelling depth
- “The Largest” – Reflects his larger than life ambitions and stage presence
- “Holy Ground” featuring Jessie Murph – A viral country rap crossover from his album “Take Care”
- “All the Way” featuring Bailey Zimmerman – His first Billboard Hot 100 top ten hit, also number one on Hot Country Songs
Collabs
BigXthaPlug collaborations span both hip-hop and country. He’s worked with Jessie Murph on the acoustic and studio versions of “Holy Ground,” teamed up with Bailey Zimmerman for the genre bending “All the Way,” and linked with fellow Texas rapper Maxo Kream. He’s also featured on Shaboozey’s acclaimed 2024 album “Where I’ve Been, Isn’t Where I’m Going.”
Playlists
If you’re new to his catalog, start with his biggest streaming hits before moving into deeper cuts. His music regularly appears on Southern rap and Texas hip-hop roundups on Spotify and Apple Music, plus a growing number of country adjacent playlists. A good starter order: “Mmhmm” and “Texas” for his core rap sound, then “Holy Ground” and “All the Way” for the country rap side.
Conclusion
BigXthaPlug age might suggest a career still in its early chapters, but his catalog, income streams, and cultural impact already tell a much bigger story.
From solitary confinement to a Billboard top ten hit and a platform for autism awareness, Xavier Landum has built something rare: an independent hip-hop career on his own terms. His biggest moments are still ahead.
FAQs
How old is BigXthaPlug?
BigXthaPlug is 27 or 28 years old in 2026, born in 1998 in Dallas, Texas, depending on the reported birth date used.
What is BigXthaPlug’s real name?
His real name is Xavier Landum, though fans know him almost exclusively by his stage name.
What is BigXthaPlug’s net worth?
Estimates place his net worth between one million and five million dollars in 2026, built through streaming, touring, and label income.
How tall is BigXthaPlug?
Most sources report his height around 6 feet 2 inches, though this hasn’t been officially confirmed by the artist.
Is BigXthaPlug signed to a major label?
No. He’s independently distributed through UnitedMasters and runs his own label, 600 Entertainment.
Does BigXthaPlug have kids?
Yes. He has a son named Amar Landum, born in 2022, who his 2023 debut album was named after.
What is BigXthaPlug’s most popular song?
“Mmhmm” remains his most commercially recognized track, though “All the Way” with Bailey Zimmerman became his first Billboard Hot 100 top ten hit.
I’m Daniel Carter, founder of wordwix.com, a creative space focused on powerful and meaningful words. I explore ideas, meanings, and inspiration to help you find the perfect words for any purpose with clarity and creativity.
